Award-Winning Pro-Aging Brand PRAI Beauty Delivers Measurable Results for Every Age and Skin Type
With so many skincare products on the market, it’s easy to be disappointed when they don’t deliver the goods. We’ve all dropped a bundle on face creams and serums that promise to turn back time—only to be let down when our fine lines and wrinkles don’t magically disappear.
So, it was with some trepidation that I gave PRAI Beauty a try. The company was founded by beauty industry veteran Cathy Kangas, who launched her first product, Ageless Throat & Decolletage Anti-Aging Neck Crème ($35), to address the issue that other skin care companies had ignored: the neck, throat, and décolletage.
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Using specially formulated ingredients designed to treat this delicate area, Kangas came up with a product that surpassed expectations, which is why she can promise to take you from “turkey neck to swan” in just one week or she’ll refund your money.
I gave a jar to my daughter, who will celebrate the Big 5-0 this year, because she was concerned about the wrinkles which were developing on her chest like a Polaroid. I assured her that the breakdown of collagen and elastin is all part of the aging process and told her to use the product diligently for a week.
We were both shocked to see that it actually smoothed out a couple of deep creases as well as those pesky fine lines. No wonder the company sells one jar every 60 seconds across the globe.
So, I decided to give two other products a try, including 24K Gold Caviar Wrinkle Repair Serum ($65). True to its name, it’s actually infused with 24K gold that supercharges luminosity and eases inflammation. I used it morning and night for a week and began noticing a difference in my skin, which looked brighter and felt so much smoother.
The hero serum also includes hyaluronic acid, which is known to plump and fill-in wrinkles; vitamin C for brighter, firmer skin; PRAI oil to give skin a lit-from-within glow; pea and bamboo extracts to fade age spots; and PRAI’s exclusive Line Factor technology, which literally jumpstarts the skin’s rejuvenation process.
Since my experiment was going so well, I added PRAI Beauty Platinum Firm & Lift Cream ($45) to my morning regimen. Platinum is one of the most coveted precious metals on earth, and when used in skincare products it delivers antioxidants that help fight free radicals and environmental aggressors.
Other key ingredients include almond proteins that tighten and firm the skin; that precious PRAI oil; Nulastic Silk, a polymer that enhances the skin’s structural support system; and something called IDEALLIFT, which PRAI describes as new technology that boosts elastin levels and promotes a facial contour lifting effect.
Considering how results-oriented these products are, they are also surprisingly affordable.
“We used a topnotch lab to formulate our products using the highest quality ingredients,” says Kangas. “But unlike the big boys—the Lauders, the Lancomes—who spend a lot of money on expensive advertising campaigns that account for up to 80 percent of the purchase price, I went on TV to talk directly to women about what’s in our products and why they work.”
An animal activist who has rescued dogs, cats and horses, Kangas created PRAI FOR PAWS, which uses a portion of every single sale to fund animal welfare products she cares about. What’s not to love?
For more information about PRAI Beauty and to purchase, visit their website and follow on Instagram: @praibeauty
[Photos courtesy of PRAI Beauty]
Marianne Dougherty is an award-winning writer, editor and publisher, who has twice been a finalist for a Golden Quill Award for journalistic excellence. Predicting the day spa trend, she founded American Spa magazine in 1998. She has also been editor in chief of American Salon, Launchpad, and Shades of Beauty magazines. In 2023 she published her first novel, What We Remember, which was a Mariel Hemingway Book Club selection. Follow her on Instagram: @mariannedoughertyauthor. Or visit her website: mariannedougherty.com