Behind the Brand: Imaraïs Beauty Offers Plant-Based Ingestible Wellness Products That Bridge the Gap Between Beauty and Nutrition
Imaraïs Beauty is a line of innovative ingestible wellness products powered by plant-based superfoods.
Noticing a gap in the market for high-quality and effective ingestible wellness and beauty products, popular fitness social media personality and health advocate Sommer Ray joined forces with Aaron Hefter, a longtime formulator and founder in the nutrition space, to create Imaraïs Beauty—a line of wellness gummies that are formulated with science-backed superfoods to enhance skin health, hair strength, and overall wellness.
“Around five years ago I saw the worlds of beauty and wellness start to converse, but I saw a void in the space for an ultra-clean, plant-based ingestible beauty brand that was backed by clinically, sustainability, and transparency,” Hefter says. “I conceptualized a new-age, clean and clinical approach to beauty-from-within, and partnered with mega-influencer Sommer Ray to bring the brand to market.”
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All of Imaraïs Beauty’s active ingredients are 100% vegan and cruelty-free, developed by experts, clinically tested, locally sourced within North America, and feature clean, plant-based ingredients that are free of fillers, sugar, gelatin, and other artificial sweeteners. Designed for all skin types, the brand’s gummies target a variety of skin and hair issues ranging from breakouts to bloating, and more.
“I have spent the past 23 years in the nutraceutical space as a Founder, CEO, and formulator for a leading sports nutrition brand, and I have formulated over 100 unique active nutrition products achieving nearly $200M+ in global revenue,” Hefter adds. “I have always believed that beauty comes from within, and you can heal many issues by taking the right nutrients and balancing your hormones.”
We chatted with Hefter, who shared the inspiration behind the brand, favorite products, future plans, and more.
When was Imaraïs Beauty founded and what’s the meaning behind the name?
Imaraïs Beauty was launched at the end of 2021 and the name is derived from Arabic and Swahili words, meaning “powerful leader.”
Co-founder and CEO Aaron Hefter is a longtime formulator and founder in the nutrition space.
Tell us more about your products and what makes them special.
Imaraïs Beauty stands out in the beauty and wellness space by offering a unique plant-based ingestible solution that bridges the gap between nutrition and beauty. Imaraïs Beauty’s formulas work from within, using science-backed superfoods to enhance skin health, hair strength, and overall wellness. The brand’s gummy format makes vitamins both enjoyable and effortless, eliminating the need for complex skincare routines while delivering powerful results.
These gummies are free from sugar, gelatin, synthetic dyes, and artificial sweeteners, making them a cleaner alternative to many ingestible beauty products on the market. What sets Imaraïs Beauty apart is its use of innovative, bioavailable ingredients that are easily absorbed by the body. The brand prioritizes locally sourced, sustainable plant-based actives, ensuring clean and ethical sourcing.
Additionally, the brand is committed to transparency and sustainability. PETA-approved, cruelty-free, and 100% vegan, Imaraïs Beauty disrupts the traditional beauty space with their modern, inside-out approach. The delicious gummies support a range of beauty, health and wellness goals, including GLOW skincare, CLARITY anti-blemish, DE-PUFF anti-bloating, NOURISH hair care, YOUTH anti-aging, and SUTRA sexual wellness.
Imaraïs Beauty NOURISH Haircare Gummies are formulated to promote hair growth and reduce shedding.
Do you have a hero/favorite product?
My favorite product is our haircare and scalp care gummy, NOURISH. Unlike most hair growth supplements that use biotin as the active ingredient, we are using organic functional mushrooms. The issue with Biotin is that it grows hair all over your body and can also give you acne. Our mushrooms, Chaga and Reishi, are proven to increase blood circulation to the scalp, to support health hair growth on your head.
We also use Snow Mushroom, which has remarkable hydrating properties and is great for anyone who suffers from scalp psoriasis. It is a unique 360-approach to haircare and scalp care, and the user testimonials are nothing short of amazing.
Imaraïs Beauty’s products are also vegan and cruelty-free.
Where are your products sold?
Our products are sold nationwide in the U.S. and at Target and Sprouts.
What's next for the brand?
We have just partnered up with Bre Tiesi, star of the Netflix hit show “Selling Sunset” and we are working with her on a special edition product in the lash and brow growth category. I cant say much more just yet, but I promise you it will be an all-natural game-changer for the category!
For more information about Imaraïs Beauty and to purchase their products, visit their website and follow on Instagram: @imaraisbeauty
[Images courtesy of Imaraïs Beauty]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk