Celebrity Hairstylist Michael Dueñas Launches Encapsulated, Water-Free Haircare Brand AROVE
AROVE is a new haircare brand that offers the world’s first encapsulated, water-free, concentrated products for hair and scalp care.
Known for his editorial and fashion work with many of the industry’s biggest stars, celebrity hairstylist Michael Dueñas just announced the launch of AROVE—a new haircare brand that offers the world’s first encapsulated, water-free, concentrated products for hair and scalp care.
The collection includes a self-emulsifying AERIOUS Shampoo and Conditioner that transform hair by providing it with strength, moisture, and shine in a clean, vegan, and encapsulate formula—all without unnecessary and harmful additives.
Tastemakers and Trendsetters: Michael Dueñas
The shampoo and conditioner are powered by LumiLok™, the key technology that delivers beneficial encapsulated ingredients via microscopic capsules that activate upon contact to deliver moisture, shine and frizz control while at the same time nourishing and balancing the scalp. Potent key ingredients such as hyaluronic acid, marula oil, ponegranate seed oil, and Abyssinian oil offer numerous benefits such as reducing scalp inflammation, boosting collagen, stimulate scalp circulation, and more.
What’s more, all of AROVE’s products are made for all hair types, color safe, and offer a more effective, cutting-edge formula without water and the excess bulk. They are travel-friendly, less than half the size of traditional liquid haircare bottles, and reduce plastic waste by approximately 88.5% per year while delivering 60 to 80 uses with more powerful results.
Co-founder Michael Dueñas is a celebrity hairstylist with a focus on editorial and fashion who has worked with many of the industry’s biggest names.
The brand’s next product, ILLUMINOUS Ultra-Hydrating Hair Oil, will be released soon and is an advanced formula that provides deep hydration, frizz control, intense shine, and makes hair easier to manage.
“I wanted to create a line that was truly better for your hair, scalp and the environment, without compromising on haircare, that was first and foremost,” Dueñas says. “Consumers will love the ability to travel anywhere with it, save space, and get more washes out of the product they purchase. They will also love the results—they are far superior than almost all traditional haircare on the market, especially when you consider we used clean ingredients and no silicones. A line not just for your hair, but the root of it all, your scalp and follicle.”
For more information about AROVE and to purchase, visit their website and follow on Instagram: @arovebeauty
[Photos courtesy of AROVE]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk